2. Types of Information Collected
a. Traffic Data Collected. We automatically track and collect non-personal identification information when you visit our Site, including your (i) IP address (a set of numbers that is assigned to your computer when you are on the Internet); (ii) domain server (a computer that stores web site files and provides them to people who request them); (iii) type of computer; and (iv) type of web browser (collectively “Traffic Data”). Traffic Data is anonymous information that does not personally identify you but is helpful for improving your experience on the Site. We collect Traffic Data through the use of “Cookie” technology. “Cookies” are data files sent to and stored on the computer you use to view a web site. “Cookies” may be used to monitor use of our Site, to customize content specific to your interests, to ensure that you do not see the same advertisement repeatedly and to store your user name and password so you do not have to re-enter it each time you visit the Site.
b. Personal Information Collected. In order for you to access certain advanced features that we offer via the Site, we may ask you to provide us with information that personally identifies you (“Personal Information”). Personal Information may include data such as: (i) your name, mailing and/or e-mail addresses (“Contact Data”); or (ii) your age, sex, ethnicity (“Demographic Data”). If you communicate with us by e-mail, post messages to any of our chat groups, bulletin boards or forums or otherwise complete online forms or surveys, any information provided in such communication may be collected as Personal Information. We will only collect Personal Information which you voluntarily provide.
3. Uses of Information Collected
We may use Contact Data to send you information about our company and we may use your Demographic Data to customize and tailor your experience on the Site, including displaying content that we think you might be interested in according to your preferences. We may disclose Personal Information to, among others, our affiliates, partners, contractors or third party service providers, which perform services on behalf of us or assist Sara Lee® as part of our delivery of products, services or information. We also may share Personal Information you provide in combination with Personal Information from other users with advertisers and other third parties only on an aggregate basis (“Aggregate Data”). Aggregate Data does not contain any information which can be used to contact or identify you.
Although reasonable efforts are made to secure network communications and your Personal Information, we cannot ensure the privacy of online communications and your Personal Information. You provide all such information at your own risk. Individuals using online services should take steps to protect personal information, such as closing the web browser when finished using the Site. Failure to do so may result in personal information being viewed by someone else using the same computer.
We are committed to protecting the privacy of children. Therefore, we specifically prohibit use by children under the age of 13 for all interactive portions of the Site including forums, chats and message boards. We will not knowingly collect personally identifiable information from children under 13. We strongly urge all parents to participate in their children’s exploration of the Internet and any online services, and to teach their children about protecting their personal information while online. Furthermore, we may require users under 18 to obtain the consent of a parent or guardian to view certain content, and we may limit access to certain content to users above a specified age. You agree to abide by any such restrictions, and not to help anyone avoid these restrictions.
6. User Choice and Updates to Personal Information
You may choose not to provide us with any Personal Information. In such an event, you can still access and use some of the Site; however you will not be able to access and use those portions of the Site that require your Personal Information. In order to ensure that all of your Personal Information is correct and up-to-date, at any time you may send an email to us at firstname.lastname@example.org and provide us with your updated Personal Information or request us to remove your Personal Information from the Site.
7. Other Limits to Your Privacy